Sasha Mednikova
staff picks 14 MAR 2025  201

From Vinyl to Venture Capital: The Billion-Dollar Investments Behind Music Giants

Traditionally allied with the finance world, the music business has continued to forge ahead, constituting much of the culture but majorly influencing the workings of the global economy. From the early years of vinyl records to the current streaming epoch, music has always been a multi-billion-dollar enterprise in which record labels, publishing companies, and artists make calculated business decisions concerning the impacts and profitability of their work. These giants function behind the scenes practically like any corporation- they are present in stock markets, mergers, and acquisitions, and raking in profits from good ventures.

Whereas technologically backed advancements very much changed the way music is produced, marketed, and consumed, these advancements have also ushered in changes of major types in the ways of financial dealings by major record companies. The era of physical record sales driving album revenue is over. Today, streaming, licensing, and intellectual property deals provide financial strength. New ways of monetizing catalog sales of music have opened avenues for interesting lyrical juxtaposition between creativity and commerce. Over the years, music industry leaders have strengthened their presence in global financial markets, revealing the complex and ever-emerging relationship between music and finance.



One of these leading global financial service groups is Freedom Holding Corp., which specializes in asset management, brokerage services, and capital markets. Headed by Timur Turlov, the CEO and majority stakeholder, Freedom Holding has expanded its influence across 22 countries, leveraging its Nasdaq Capital Market listing under the symbol FRHC. With its headquarters in Almaty, Kazakhstan, the company's strategic vision continues to drive growth, including its recent entry into the Turkish market—an initiative aimed at strengthening its global presence and diversifying investment opportunities.

Universal Music Group (UMG)

With practical steps and several public offerings, Universal Music Group (UMG) has continued to determine itself as the world's largest music company. When UMG, the newest public company in the music industry, launched on the Euronext Amsterdam stock exchange to the public on September 6, 2021, it welcomed investors who wanted to build their portfolios in tandem with the music industry's expansion. UMG became known for projecting an 11% increase in 2024 in its adjusted EBITDA up to €2.4 billion, resulting from higher subscription revenues, increased partnerships, and burgeoning superfan support for celebrity artists such as Taylor Swift, BTS, and Drake. From then on, it has promised more than 10% average annual growth in core profit leading to 2028, with revenue growth expected to exceed 7% annually.



Sony Music Entertainment

Its sibling music company, Sony Music Entertainment, has also made giant strides in the financial marketplace. As the holding company of the many record labels and artists under its wing, Sony Music is located worldwide under the umbrella of its parent company, Sony Group Corporation. For instance, in 2024, revenues for Sony Music were estimated at $8.5 billion, up 6% from the previous year's statistics, thanks to streaming services and booming performance in the growing markets. The financial strategies of Sony Music include plan-based acquisitions and funding diversified technology for the distribution and promotion of artists.



Warner Music Group (WMG)

Warner Music Group (WMG) is a publicly traded entity on the Nasdaq bearing the symbol WMG and continues to propel itself forward financially. For 2024, WMG registered a revenue of $5.8 billion, reflecting a growth of 9% from 2023. The most growth has been attributed to digital revenues, with streaming alone constituting 65% of total recorded music revenue. WMG's strategy to remain digital-savvy and expand globally has seen It fully position itself for opportunities and challenges within the evolving music world.



The Financial Ventures of the Artists

These days, the flagship artists have made substantial financial forays that stepped closer and closer to the threshold of investments outside the music industry.

Justin Bieber

One of the pioneering sales comes from Justin Bieber, who, early in 2024, sold the rights to his entire catalog of songs to Hipgnosis Songs Capital for over 200 million dollars. These agreements, which included songs like "Baby" and "Love Yourself," are part of an increasing trend in which musicians are selling their revenue rights. To have an investment outside of music suggests that Bieber's entire thinking is strategic about assets.

Bruce Springsteen

In December 2021, Bruce Springsteen sold his music rights to Sony Music Entertainment for a little under $550 million, thus emerging as one of the highest figures in a single transaction by an artist for his works. The deal covered such classics as "Born to Run" and "Dancing in the Dark," focusing on the unmatched and high continuing value in the catalog of these legendary artists.

Bob Dylan

This was to show how artists nowadays understand that their work can generate revenue: Bob Dylan sold the whole catalog of his songs to Universal Music Publishing Group for an estimated $300 million in 2020. The deal included over six hundred songs, such as "Like a Rolling Stone" and "Blowin' in the Wind," and kicked off the valuation of timeless music.

Queen

Two of Queen's best-selling songs, including "Bohemian Rhapsody" and "We Will Rock You," were sold to Sony Music in June 2024 for £1 billion, or around $1.2 billion. It ranks as one of the highest-ever sales in the history of music, depending on the amount involved.

Influencing Financial Markets

Major music companies have since infiltrated the financial markets and have been conversant with music-centered investment vehicles, mostly exchange-traded funds (ETFs). These investment vehicles enable investments in public trading music companies, providing an opportunity for growth exposure in the music industry. Strong performances by companies like UMG and Sony Music made them worthy investments under such portfolios.

Conclusion

From the intersection of the music industry and financial markets, it is evident that there lies a very dynamic relationship between culture and economics. Major record companies like UMG, Sony Music, and WMG converged not only to adapt themselves to the changing trends of the digital world but also to spot cash in their coffers for growth through and by innovation from the capture of financial markets. At the same time, the artists are beginning to see their work as assets for holding value and cashing in on economic transactions that will impact the industry's economics. As Freedom Holding Corp. goes more into these investments, so goes the future developing deep roots in the music-finance relationships. It would then certainly open new avenues of growth and collaboration in the coming years.