Selena Gomez Supports Victims of Wildfire in Los Angeles
Selena Gomez Lends a Helping Hand As the wildfires continue to wreak havoc in Los Angeles, singer-actress Selena Gomez wastes no time helping the victims of this disaster. In several Instagram Stories posted Thursday, Jan. 16, Gomez was spotted volunteering by making and distributing sandwiches to people affected by the catastrophe. She captioned one of the clips, "Grateful for these people," showing a group of police officers helping with the relief efforts.

Relief Efforts by Rare Beauty
Apart from her efforts, Gomez's cosmetics line, Rare Beauty, also came forward to help the community during this crisis. In an Instagram post, the company highlighted its ongoing initiatives. "Over the last few days, we have concentrated on taking care of our Los Angeles team and friends affected by the fires. We continue to work with local groups to facilitate product donations and volunteer efforts," it said. Firefighters, first responders, volunteers, and relief organizations who fought on the ground were truly thankful.
Rare Beauty also highlighted its commitment to the long-term recovery process. Collectively, we have packed emergency care kits, complete with items essential for those in evacuation centers, and donated to the Los Angeles Fire Department Foundation and to World Central Kitchen, both of which are on the frontlines providing vital support. The brand also pointed out that it supports the non-profit partners of the Rare Impact Fund in assuring young people have access to mental health resources during this challenging time. Recognizing the long road to recovery, Rare Beauty urged continued support to help the community rebuild and heal.
The Ongoing Devastation of California Wildfires
The wildfires first started on Jan. 7 in Pacific Palisades, quickly spreading beyond the reach of first responders. Other fires began in different areas of Los Angeles, further exacerbating the crisis. According to CNN, the fires have taken at least 25 lives, leaving destruction in their wake. Amidst such loss and devastation for the community, efforts by people like Selena Gomez and organizations like Rare Beauty give hope in the middle of tragedy.